Meet the brands who come together to put on the unique event.
Morvélo Bicycle Apparel is, as our name suggests, a clothing company. In these early days we're focusing on limited edition t-shirts and cycling kit. Our philosophy is to combine bike culture with pop culture. To explore themes that run through the cycling world and combine them with the wider influence of art, music, fashion and film. Great looking and distinctive clothing is one thing but the bike world is also naturally full of bikes and riding. This is why we also conceive and organise cycling events like Spin Up In A Brewery and collaborate with bike and component companies like Reynolds Wheels. The Morvelo philosophy isn't constrained by clothing. It's a mindset that encourages diversity, exploration, challenges and above all, fun.
It is a love of bicycles
MTB, Road, Track, Cyclocross, BMX, Commuter, Hack
It's all about the ride.
Products inspired by bicycles, the culture and the simple joy that it brings.
Whatever stage you are at in life, creating your own Go-kart, skateboard, bike or anything that has the ability to move and transport you to a new world of freedom has that magical feeling! Taking a box of inanimate parts, some new, some well used and trusted, and then tinkering until you come up with a whole new creation that feels familiar but is totally different to ride is a great thing to do!
OK, granted, you get a good feeling from riding a nice new Pinarello, Specialized or Trek, but nothing can beat the feeling of riding something that you have created yourself. No one has got a bike quite like yours. Putting the work in, and getting some grease under your fingernails, to create something unique makes the first ride even sweeter. The enquiring glances you will get, feel good too.
It's hard to describe it, but if you've ever put together your own bike, then you'll know what I mean. All our Kuk framesets are designed by us, in the UK, for the dedicated enthusiast who knows exactly what he or she wants and is not prepared to settle for a generic mass-market bike.
BUILD IT. RIDE WHAT YOU CREATE. STAND APART.
The Dark Star Brewing Company was born in 1994 in the cellar of The Evening Star Pub, in Brighton. With a brew plant only marginally bigger than an enthusiastic home-brew kit the characteristic style of hoppy beers was developed and tried out on the willing guinea pigs at the bar.
Within a few hard working years it was obvious that the brewery could not keep up with the growing thirst of the Evening Star’s drinkers, yet alone the demand for its beers from other local pubs and beer festivals.
In 2001, the team emptied their piggy banks, cashed in any ISA’s, sold TV’s and dug around behind the sofa for loose change, to relocate the brewery to a new purpose-built, 15 brewers barrel brewery in Ansty, near Haywards Heath – some would argue this was the point the hobby started to become a proper business…some would anyway. A few years on, and once again the brewery was on the move, this time to a bigger site in Partridge Green, just south west of Horsham, West Sussex.
No one really wanted to leave the cellar of the pub, but apparently more and more people liked drinking the same beers as us, so we needed to brew more…
Established 2010 South Coast Sprints offers digitised bicylce roller racing events, based on the Opensprints Hardware with the Goldsprints FX front end. Two friends, Craig and Rob, both keen cyclists and engineers (sort of), competed in a few Rollapaluza events. After becoming hooked, the decision to get a similar system up and running was seeded, initially to practice on, but from little acorns…